Account Based Marketing Administrator
Description
We are looking for a skilled and technically proficient ABM Administrator to manage and optimize the systems, tools, and data that power our Account-Based Marketing (ABM) initiatives. This role will focus on the integration, configuration, and maintenance of ABM platforms, ensuring seamless workflows, accurate data management, and measurable results. The ideal candidate has a strong background in marketing technology and the technical side of campaign execution.
Key Responsibilities
ABM Platform Administration:
– Administer and optimize ABM platforms (e.g., Demandbase, 6sense) to support account-based marketing site.
– Ensure proper integration of ABM tools with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
System Integration and Maintenance:
– Set up and maintain integrations between ABM tools, CRM, and other marketing technologies to ensure seamless data flow and synchronization.
– Troubleshoot technical issues related to ABM systems and workflows, working with vendors or internal IT teams when necessary.
– Manage data hygiene and ensure accurate account-level data mapping between systems.
Campaign Execution and Automation:
– Implement and maintain workflows, triggers, and automation processes to enable personalized campaigns at scale.
– Support technical aspects of multi-channel campaigns, including email, digital ads, and website personalization.
– Ensure campaigns are properly tagged and tracked for performance measurement.
Qualifications
– Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field.
– 3+ years of experience in a technical marketing operations, ABM, or MarTech role.
– Hands-on experience with ABM platforms and marketing automation tools.
– Proficiency with CRM systems, including report building and data management.
– Strong understanding of API integrations, workflows, and data architecture.
– Knowledge of web technologies and tracking tools.
Key Competencies
– Strong problem-solving and troubleshooting skills for technical systems.
– Ability to manage and prioritize multiple tasks in a fast-paced environment.
– Detail-oriented with excellent organizational skills.
– Strong written and verbal communication to explain technical concepts to non-technical stakeholders.
Apply Now
Why This Remote Job is Worth Applying For: This Account Based Marketing Administrator role offers a unique opportunity to work with cutting-edge marketing technology to drive personalized campaigns and measurable results. If you have a passion for technical marketing operations and want to make a real impact in the industry, this role is definitely worth applying for. Don’t miss out on this exciting opportunity!
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